2M+
Views
Thousands
New followers
Hundreds
DMs seeking support
The problem
Pacific Shores, a recovery center in Newport Beach, wanted to grow its business, help families across the world, and reach the individuals who need it.
What we did
Social research on the addiction-recovery niche showed that such a difficult, polarizing topic, especially when published by a treatment center, can draw a very negative perception. To counter this, we ran a social strategy built on content that looked authentic and simple, focused on a message that doesn't get the company shadow-banned but gives viewers raw truth.
The results
Pacific Shores' new style of videos brought in 2+ million views, thousands of followers, and hundreds of DMs from people looking for support, all in a matter of weeks.