Revamping Jeff Cowan's digital presence

The problem

Jeff Cowan, founder of Jeff Cowan's Pro Talk and inventor of the automotive service department's famous walk-around inspection, had trouble gaining traction on digital platforms. He had the products dealerships wanted, a successful team when deals landed, and a name in the industry, but no digital presence. He was averaging just 2,000 impressions a month on Instagram and roughly 2,000 followers across all platforms.

What we did

We expanded his mediums to TikTok, Facebook, YouTube, and LinkedIn, and launched a weekly newsletter to his contacts. We conducted video outlier research to find the most attractive but underserved topics in his niche (automotive service advisor training) and created thought-leadership and education content that showcased his knowledge and experience. We also ran paid media to source deals for the sales team.

The results

Jeff Cowan generated over 15 million impressions in 2025 and now earns millions of views per month. He is the predominant account in his search results, and the sales team talks to customers who already know his name. New leads are driving high-ticket sales, and the growth of his personal brand has brought numerous PR opportunities from talk shows and reporters.