Tripling Summer CAMP sign-ups through email marketing and community engagement

The problem

The California Association of Mortgage Professionals (CAMP) wanted to increase sign-ups for its upcoming Summer CAMP event, which brings together some of the most talented mortgage professionals in the state. The previous year brought in around 120 sign-ups, a number that needed to grow for the yearly event to continue.

What we did

Our team, which had covered previous CAMP events with footage, proposed engaging their database through email campaigns building up to the event. We targeted their contact lists by highlighting the value in each speaker, the venue, and the vendors attending. We created sleek, clever, and effective messages alongside a social strategy aligned with their speakers, highlighting panels, keynotes, and video content to build hype for the event.

Scroll through the actual emails from the campaign.

The results

CAMP's email open rate before Mention Marketing was 22%. Our new style of messaging brought an average open rate of 34%, a 54% increase in opens. The new campaigns sparked conversations and drove the 2026 Summer CAMP event to 430+ sign-ups.